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Posted: 09/10/2015

Sign of the times

Naked Marketing were delighted to be approached by Goff Heating Oil to look at how they could encompass their new Goff roundel and the modern brand design into their tankers.

The tankers design had not really changed for many years and they were instantly recognisable when out and about. However with that in mind it was important that the fleet remained recognisable yet the brand need a refresh with a modern twist.

Naked Marketing spent time understanding the brand by helping develop the brand guidelines which got down to the key values and elements that the Goff brand represented. Then it was over to the Naked Marketing design team to get cracking with some initial concepts, and by working closely with a steering group at Goff these were further developed and the new design was created.

A more dynamic design was created for the main tank, which in the past had mainly been white. By introducing more red and curved lines, the lorries stood out more, helping to increase brand awareness.

Ben Handford Director Naked Marketing commented

“This was a wonderful opportunity to work with a well known and established family brand and help them bring their brand potential to the forefront”.

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